About

Welcome! I’m Melissa R. Gutierrez, a digital marketing professional with a passion for crafting data-driven strategies that elevate brands and create meaningful connections with audiences. With over six years of experience specializing in SEO, SEM, content strategy, and analytics, I’ve honed the art of turning complex data into actionable insights that drive measurable results.

Throughout my career, I’ve worked on innovative campaigns that increased website traffic, enhanced customer engagement, and delivered significant ROI. Notably, I’ve spearheaded strategies that led to a 968% boost in website entrances and a $35 million pipeline contribution—all while maintaining a focus on authentic storytelling and user-centric design.

As a cancer survivor, I’m especially passionate about working with organizations that make a tangible difference in the world. I thrive in collaborative, fast-paced environments where creativity and strategy intersect to deliver meaningful impact.

When I’m not optimizing campaigns or creating content, you’ll find me exploring new creative writing projects, diving into analytics, or lending my expertise to causes I care deeply about.

Let’s connect to discuss how I can help you achieve your digital marketing goals.

Education

University of Southern California

Master of Arts, Professional Writing

University of California, Davis

Bachelor of Arts, English

University of California, Davis

Bachelor of Arts, Spanish

Certifications

Google Analytics 4 Certification – Issued November 2024